Monday, January 24, 2011

Rossi Down Under

Another cool ad put together by our partners in Australia...

Tuesday, January 18, 2011

Thursday, January 13, 2011

Boots Have Never Looked So Good...


That's for two reasons...
Reason One is on our new FeatherFrame Technology and the completely integrated boot we've built that will change your understanding of how a ski boot should be constructed.
The second is when you put the new FeatherFrame Lyric boots on Krista in a bikini, you get... "Boots have never looked so good!"

Vice Ad coming soon


We thought you would like a preview of what will be in print in the upcoming WaterSki Mag. This shot was taken on the Duwamish River in South Seattle. The building Trent is shredding is an old Boeing manufacturing plant. It's actually built out over the water. Some of the windows were busted out and it felt like the perfect setting for Trent to get a good feel of his Vice captured on reel. Kate Berschauer took the pic from a precarious spot perched under a bridge. The water was frigid and far from clean. It was a "no wake zone", so we had to get the shot quickly and get on our way. Thanks to Jim Maxwell for letting us run his boat in the river and Matt Black for steering us through one of the coolest ski shots we've ever seen.